The latest trends, innovations and challenges of the (programmatic) video industry will be discussed at State of the Industry. It is an annual event that serves as a knowledge platform for decision makers from the online advertising industry. In a half day, visitors are inspired by the best (inter)national speakers about the latest developments in the industry. Additionally, there is sufficient time to exchange ideas with peers to strengthen their business network.
The year 2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase worldwide. One of the major drivers of growth of a Total Video strategy (content across all devices and channels) was the emergence of over-the-top (OTT) and connected TV (CTV) fueled by an increase in audience size and amount of inventory available for advertisers.
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At this year’s State of the Industry, we will consider the question of how the digital advertising industry got to the point of Total Video, Total Collaboration. We’ll discuss the most recent trends and developments regarding OTT, CTV, VOD and Addressable TV. We ask ourselves how Belgium publishers can benefit from a solid Total Video strategy in this rapidly changing landscape. And how media agencies and advertisers can reach consumers at every step of the buying cycle with a Total Video strategy. And whether or not "Total Video, Total Collaboration" is the answer to What’s next in a Total Video ecosystem?
Marnick Vandebroek started his career on the agency side of things to evangelize the world of internal communications and employer branding. After a few years the digital evolution kicked off and he was drawn more and more into the online world to eventually at the client side. After a switched to Pepsico he quickly worked his way up to Digital Manager and. Digital Manager Benelux in 2016. Now he runs his own Stand Up Company and help organisations and people in general, to tell their online/offline stories in the most attractive and entertaining way and transform their businesses. Not by calling out buzz words, but by cutting through corporate bullsh*t and getting things done.
Managing Director Marco Ruivenkamp will briefly kick-off, followed up by surprise guest speaker Didier Lefevre, Strategy & Data Analytics Director at RTL Belgium. He will discuss the trends and developments in light of the theme of the day: Total Video, Total Collaboration. Including, what is Total Video and how does this relate to current video trends? And why is both internal and external collaboration so important?
What is necessary to implement a successful Total Video approach for Pebble and which collaborations are needed in particular? Koen van Rhijn, CEO at Pebble Media, will discuss the challenges, learning points and their next steps. He'll also share his strategic vision about how we can form a strong(er) front in Total Video against international parties.
SBS is a pioneer in innovation as they implement their Total Video strategy. With their Smart Ad Addressable TV in collaboration with Telenet they are the first in Belgium to experience the challenges that comes with it, not only in data but also in the collaboration where people play a crucial role. What are the learning points and next steps? What other collaborations are needed or are in place to fully monetize their inventory across all media devices and channels? What are the strategic motives behind these choices and what can we learn from it as an industry?
Tim Sewell, CEO at Yospace Technologies, will share his strategic vision on the importance of a holistic cross-platform video strategy and will share some (local) case-examples of collaborations in OTT (e.g. live-streams and VOD). What are the challenges and learning points from these cases for media owners who want to transform into a OTT-platform and how can advertisers take these into account in their own media planning?
TUI is constantly innovating in the ways they are reaching their consumers across devices and Nicolas Elshout, lead of programmatic buying at TUI, is responsible for the programmatic side of it. Through a case he will share his perspective on how to implement a Total Video strategy and the collaborations that are needed to reach consumers at every step of the buying cycle at scale.Â
Chief Revenue Officer Eric van der Haegen will share insights from his strategic and entrepreneurial expertise about how the programmatic video industry could monetize and benefit from a Total Video Strategy. What innovative ways does Eric see among their clients on how they are trying to reach the consumer at every step of their buying cycle with a total video (ad) strategy? And which trend do they consider to be the next thing that will help bridge the gap between online video and TV (metrics)?
The expert panel will discuss the most recent trends and developments regarding OTT, CTV and the VOD platforms; what (holistic) strategy has the greatest chance of success and now that we've heard that collaboration is important, how can this best be tackled; what kind of collaborations are needed to form a strong(er) front against the walled gardens/international parties; and how can a strategy in Total Video, Total Collaboration be the solution? Panelists will include representatives from broadcasters (SBS, Pebble and IP) as well as from the buy-side (advertiser and agency).
Koen van Rhijn is an experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry, including business development, Marketing Management, Digital Strategy, Sales, Event Management and Media Buying. On top of being happily married with three kids, online video still plays a big role in his private life. Koen van Rhijn: "My kids are the ones who teach me a lot about the changes in the worldwide digital media consumption".Â
Marco Ruivenkamp is the Managing Director of video advertising platform SpotX. Ruivenkamp has held various international management positions at, among others, Turn, Tapps, and Yahoo and was previously responsible for the growth of mobile video platform LoopMe, in charge of all digital and programmatic activities at media agency MEC. With more than 20 years of extensive experience in (programmatic) video advertising, he is a specialist in the field and excited to share his experiences.
With masters’ degrees in Psychology and Advanced Marketing Analytics Sofie Rutgeerts started her career as a consumer researcher at Ipsos for Heineken International, Unilever Global and Vlisco. Seven years ago, she changed the international scene for the Belgian media scene. As Head of Advertising Research at the broadcaster market leader in Belgium North, Medialaan, she investigated the impact of advertising and the underlying dynamics. Today she is on a mission at SBS Belgium to identify the strengths of the broadcaster’s online video network and to reveal key factors to leverage business growth with innovations such as addressable advertising. In her day-to-day, when translating facts&figures into action points for revenue generating creative content, she brings in the triggers of advertising that resonate with human drives. Here is where Sofie’s passions for psychology and advertising blend perfectly together.
Tim Sewell has been the CEO of Yospace, an innovator in server-side ad insertion for live and VoD OTT streams, since 2002. In that time he has overseen the company's development, from short-form video delivery platforms for mobile to its position today as the most advanced provider of stream stitching technology in the world. At State of the Industry he will be talking about the latest developments in stream stitching across all devices.
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Nicolas Elshout has been working for TUI for almost 4 years. As Lead in Programmatic Media Buying he is always on the lookout for innovative and creative ways to make programmatic (video) campaigns smarter. With his interest in online brand advertising in combination with online performance, he is passionate about the role of data in campaigns to achieve the best results possible. TUI is a pioneer in (programmatic) video advertising in which Nicolas Elshout plays an essential role.
Before his current role as Chief Revenue Officer at Root, Eric worked during almost 8 years at the Radionomy Group where he held various positions such as Commercial Director, Country Manager, Global Head Of Programmatic and as Head of Partnerships. He started his career in 2005 as business controller for Decathlon Benelux before joining the Advertising field in 2007 where he worked for several digital sales houses (AdLink – Hi-Media). At that time, Eric was one of the first to launch a performance-oriented digital department in Belgium. Eric has an interest in digital entrepreneurship and joined several startup projects and advanced fast-growing e-commerce clients.
SpotX, an RTL Group company, is the leading video advertising platform unifying TV and digital video globally. Our solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to premium inventory. We deliver the data, control, transparency, actionable and real-time insights, and expert service needed to understand buyer behavior, manage access and pricing, and maximize revenue. With best-in-class technology purpose-built for video, our brand-safe solution is employed by some of the largest media owners in the world including A+E Networks, AT&T, The CW Network, Discovery, Electronic Arts, E.W. Scripps, Fox Corporation, fuboTV, Gannett, Microsoft, Pluto TV, Roku, Samba TV, Sling TV, Vudu by Walmart, as well as IP Deutschland in Europe and Dentsu CCI in Japan. SpotX also partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has 26 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
